The inaugural FIS World Snow Day, set to be held on 22nd January 2012,
aims to bring children between four and fourteen to the slopes, trails
and tracks, in a fun-filled day of events, activities and competitions
on snow. The inaugural World Snow Day will consist of 225 events in 39
countries.

With such as large number of events as part of World Snow Day, the
variety is also extensive. Some examples include a winter wonderland
in the heart of Tokyo; free ski and snowboard lessons across Poland;
the Snow and Ice Festival in China; free skiing and snowboarding for
kids under 12 in Lake Louise, Canada; Winter Sports Festival in Lake
Placid USA; free ski and snowboard lessons India; and a world record
attempt in La Molina, Spain.
Countries participating include America, Switzerland, Austria, Canada,
Finland, Germany, Great Britain, Kazakhstan, Norway, Poland, Sweden,
Turkey, Pakistan, India, Japan, Iceland, Australia, Russia and Spain,
amongst others. The event's motto to ‘Explore, Experience and Enjoy
the Snow' will be consistently shared across the world, whilst the
worldwide festivities will adhere to the unique identity of each
location.
The World Snow Day 2012 will be the first event to be conducted on a
global scale, joining the worldwide community in celebrating snow
sports as part of a healthy lifestyle, and to foster global awareness
of the importance of nurturing the natural environment.

From the 1st January 2012, FIS will also be partnering with the
European Broadcasting Union (EBU), Eurosport and Infront Sports &
Media to broadcast a World Snow Day TV trailer across the globe. See
the trailer by clicking here. In addition, a virtual World Snow Day
promotional campaign has been launched where activities will be
featured on the various FIS websites and social media channels for the
final days leading into the inaugural event.